Your setting defines your identity as much as your designs do. Think of space as an extension of your brand’s voice — where you shoot, what you sit on, what surrounds your product all tell the same story. At Atelier Haus, pieces like the Terrazzo Sofa and Togo Sofa are not just furniture — they’re visual anchors.
"A studio is not just a place to shoot — It's space to imagine differently"
Streetwear Style
- The Terrazzo Sofa embodies urban texture — raw, tactile, and confident. It pairs perfectly with a modern, experimental streetwear brand that thrives on contrast.
- The Togo Sofa brings laid-back rebellion — it’s streetwear’s comfort side: nostalgic, relaxed, and anti-structure.
Colour Culture
Streetwear colour palettes often draw from emotion and subculture — earth tones for grounded authenticity, neon for Y2K energy, muted greys for quiet dominance.
Texture
Combine smooth surfaces with rugged props — a sculptural chair against a crumpled throw, a leather couch beside a cold travertine plinth
Express Playfulness
If your brand identity leans into playfulness, your set design should feel like a visual wink — effortless, spontaneous, and full of charm. Think of your furniture and props as co-stars that help tell your story. For example, if you have a pyjama brand, you could use oversized pillows, plush duvets, and scattered books or teacups to create a sense of cozy chaos — like a Sunday morning that never ends.
Modern Contrast Style
A modern contrast style is about creating harmony between opposites — soft and hard, light and dark, minimal and expressive. When designing your set, think of furniture and props as tools to highlight your brand’s confidence and clarity. The key is intentional contrast: every piece in the frame should enhance your brand’s modern edge while maintaining balance and space. This approach communicates sophistication, self-assurance, and the beauty of simplicity done with purpose.
